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I work at the intersection of marketing intelligence, data automation, and AI tooling — building things that actually work, for problems that actually matter. Not a software engineer. Not a data scientist. Something harder to categorise — and more useful because of it.
I'm a vibe coder — and I say that with full confidence. I can't recite syntax from memory or whiteboard an algorithm under pressure. What I can do is look at a broken or inefficient process, understand it completely, and build something that fixes it — using every tool available to me, AI very much included.
At Incubeta, I manage product feed infrastructure for e-commerce clients across multiple markets — data sanitation, policy disapproval investigation, and GMC governance. As part of the Marketing Intelligence team I work extensively with AI tooling and automation to solve complex data problems, freeing teams from tedious, time-consuming tasks so they can focus on the work that actually moves the needle.
In my current role I work across AI-assisted reporting, knowledge management systems, and marketing intelligence workflows — building the kind of internal tooling that turns raw data into clear, actionable output at scale.
Outside of work: building free tools at GapCalc and Zink., learning to weld properly, and teaching my daughter that the best way to understand something is to build it.
Whether you've got a project to collaborate on, a role that might fit, or you just want to talk data, AI, or welding — the form is always open. I respond within 24 hours.